1. Company profile
"Ayur Glow Skincare" (fictional): sells on its own website, Amazon and Flipkart, and via Instagram. Products are made by a contract manufacturer. 2 warehouses (own + a 3PL). 1,500 orders/day at peak.
2. Pain points
Overselling across channels, manual order entry, COD reconciliation, returns chaos, no customer view across channels.
3. Apps
Website/eCommerce, Sales, Inventory, Purchase (+ subcontracting with the contract manufacturer), Accounting, Email/SMS/WhatsApp Marketing, Marketing Automation, Social Marketing, Helpdesk, Amazon connector (or partner connectors for Flipkart/Shopify), shipping connectors (Shiprocket/Delhivery via partner modules; Sendcloud/ShipStation in v20).
4. Design decisions
| Topic | Decision |
|---|---|
| Single stock pool | All channels sell from Odoo stock; marketplace connector syncs stock and imports orders |
| Fulfilment | Own warehouse: pick + pack + ship with batch/wave picking; 3PL: a warehouse whose transfers are confirmed by an API/CSV |
| Contract manufacturing | Subcontracting BoM: send packaging/raw ingredients, receive finished products |
| Payments | Payment providers (Razorpay/Stripe), COD as a payment method reconciled against courier remittance |
| Returns | Returns portal (v20): customer requests a return, prints the label; RMA into a "Returns – QC" location |
| Marketing | Abandoned-cart emails, post-purchase flows (Marketing Automation), loyalty points, review requests (v20 automated review emails) |
| Support | Helpdesk with order-linked tickets; WhatsApp channel |
| Product content | v20 AI product editing (descriptions, images), Google Merchant Center feed (v19) |
5. Configuration steps
- eCommerce: product pages, attribute filters, cart upsells (accessory/optional/alternative), checkout steps, delivery methods with rules (free over ₹499), COD.
- Connectors: Amazon (accounts, marketplaces, sync stock), shipping carrier integration.
- Inventory: delivery in 3 steps for the own warehouse; packing station with Put in Pack and shipping labels.
- Subcontracting BoM with the contract manufacturer and resupply route.
- Marketing Automation: workflows Welcome, Abandoned cart, Win-back 60 days.
- Accounting: marketplace settlement reconciliation (fees as expense lines), COD remittance matching via reconciliation models.
6. KPIs
Conversion rate, AOV, CAC/ROAS (UTM campaigns), return rate by SKU, stock cover days, contribution margin per channel.
7. Pitfalls
- Set safety stock buffers per channel to avoid overselling during sync delays.
- Marketplace fee reconciliation can't be skipped; automate it with reconciliation models.
- High volume needs Odoo.sh or adequate hosting; test peak loads.
8. Version notes
| v18 | v19 | v20 |
|---|---|---|
| Click & collect, eCommerce on mobile | /shop redesign, Google Merchant feeds, quick reorder, Click & Collect stock widget, Gelato print-on-demand | Returns portal & customer-printed labels, pay on invoice, delivery-date choice, AI product editing, automated review requests, GA4 events, ShipStation/Sendcloud pickup points |